Jeff Keen Charity Challenge · Open 2026

The Charities We're Playing For

Royal Birkdale  ·  17–20 July 2026
Open 2026 raises money for two hospice charities: LOROS Hospice and Thames Hospice.
Every entry contributes directly to both charities, who provide free palliative and end-of-life care to patients and families across their communities.

LOROS Hospice logo
Charity Partner

LOROS Hospice

Leicester, Leicestershire & Rutland

LOROS has cared for the people of Leicester, Leicestershire and Rutland since 1977 — the name itself began as an acronym for the Leicester Organisation for the Relief Of Suffering. Today it remains entirely a local charity, free at the point of use, supporting adults with cancer, progressive neurological conditions and end-stage organ failure when a cure is no longer possible.

Care reaches far beyond the hospice ward: outreach nursing in patients' own homes, day therapy, counselling and bereavement support for families long after a patient has died.

2,500+People cared for each year
£8.2mAnnual running cost
1977Caring since
Visit loros.co.uk →

Thames Hospice logo
Charity Partner

Thames Hospice

East Berkshire & South Buckinghamshire

For more than 35 years Thames Hospice has provided palliative and end-of-life care to people aged 16 and over across East Berkshire and South Buckinghamshire. Its modern hospice by Bray Lake in Maidenhead houses a 28-bed inpatient unit alongside a wellbeing centre offering physiotherapy, complementary therapy and counselling.

Much of the care happens away from the building entirely — a Hospice at Home team and a 24-hour advice line mean patients can stay surrounded by family, in familiar rooms, for as long as possible.

16+Ages cared for
£38kNeeded every day
35+Years serving the community
Visit thameshospice.org.uk →
Every Entry Counts

However the leaderboard finishes, the money raised reaches families who need it now.

Enter Open 2026 to back both charities at once, or share the competition with friends and family who might like to join in.